Account engagement analysis Now we want to see how effective our tactics were in driving engagement with our segment of Tier 1 accounts during the same period of time. Since our goal was to warm Tier 1 accounts for sales, let’s imagine the marketing team created some new multichannel campaigns specifically for this objective. The Account Engagement report helps us understand the impact of those campaigns on driving engagement with Tier 1 accounts, and this analysis can be over a month or series of months. Not only does this help inform strategy and spend for the next month or quarter, but it also demonstrates the impact of marketing and helps identify areas that could use attention. The goal of this analysis isn’t for marketing to “take credit,” but instead to have confidence that tactics are increasing engagement based on the business objective. 6sense.com | (415) 212-9225