The results you see here should look familiar, as these are the same activities and summary values we saw on the Buying Stage report for this segment and time period. But rather than displaying the progression through buying stages, this report highlights the number of accounts that moved from no engagement to showing intent, visiting the website anonymously, directly engaging, and converting to pipeline and revenue. Note that a single account can show up in multiple columns in this report. For example, an account might have had no engagement in the baseline period, while in the analysis period it began showing intent, visited the website, and converted to an opportunity. As a result of this analysis, we can see that the marketing team was successful in driving increased account engagement during the analysis period, and like with the Buying Stage report, we can drill into the specific activities that influenced pipeline and revenue. This analysis provides another way for the marketing team to measure success, understand which tactics are most effective, and refine campaigns to drive further engagement. Need help deciding where to start with your Segment Performance analysis? Here are a few suggestions. Territory warmup: Gain insight into how effectively your marketing team is moving accounts from Target into later stages. Keyword campaign performance: Understand which keywords are performing the best. Deep-dive on content viewed by segment: Focus on which content is influencing pipeline. Event engagement: Learn if and how attendees are interacting with sales and marketing prior to attending. Competitor takeout: See if customers of your competitors are engaging more with your brand. 6sense.com | (415) 212-9225