In addition to these meta-level trends, segment performance reports also highlight the specific campaigns and activities that reached and engaged accounts in a segment during a particular time period — and how these trends compare to a baseline timeframe. In the sections below, we’ll walk through a sample analysis of our Tier 1 accounts to better understand how Segment Performance reports provide insights into how well we’re meeting our objective. Buying stage analysis With our segment of Tier 1 accounts in hand, we can begin our analysis of buying stage progression. In this example, our first analytic shows buying stage progression for Q2 compared to Q1, our baseline. From the quick cards at the top, we can see our efforts successfully resulted in $2.6 million in total revenue won. We also see that accounts progressed through the funnel at every stage. When you see a negative number, like in the April-June timeframe for Target and Awareness, that indicates that accounts moved from those stages. 6sense.com | (415) 212-9225