Segment Performance Many marketing teams have (painstakingly) built out ways to gain an understanding of how accounts are progressing through the funnel. With 6sense, your marketing team can gain insight into what’s happening within a segment of accounts through self-service reports that identify the sales and marketing activities driving account engagement and movement through the funnel. Because these reports are at the segment level, they can be used to analyze any similar group of accounts. For example, segments can be built based on where accounts are on the buying journey; which ones are an ICP fit; the 1st- and 3rd-party intent behaviors they’ve demonstrated; a static list upload; or profile demographics like industry breakdown, revenue range, and geographic locations. Regardless of the criteria used to build a segment, performance analytics help you analyze the actions that have increased funnel movement and account engagement, and also determine which actions to take to deepen account engagement. A segment refers to a group of accounts to focus on (e.g., your ICP accounts, a target account list, or late-stage accounts actively researching competitors). 6sense enables sales reps and marketers to create an unlimited number of dynamic and static segments as a self-service feature. Users can create segments through any combination of technographic, firmographic, intent, behavioral, and predictive account data. Imagine that our current objective is to warm up Tier 1 accounts for the enterprise sales team. Once the marketing team begins warming these accounts with campaigns and sales begins reaching out, we’ll want to analyze changes over time to understand what’s working and not working, and progress through the funnel is only one dimension of success. We want to see which accounts have moved through the funnel and which have slipped backwards, but we also want to see the number of accounts that have increased or decreased intent and engagement. 6sense.com | (415) 212-9225