Recipe #4: Event Registration This targets customers and prospects to drive registrations for an in-person or virtual event. The content for these campaigns can connect interest, industry, or buying stage to key event takeaways. 1 2 1. 6sense segment filters used: In-Market Stages: Awareness, Consideration, Decision, Purchase Keyword: Event Title, 30 day timeline Website visit: Event website, 30 day timeline 2. LinkedIn campaign objective(s): Website Conversions OR 3 4 Website Visit OR Event Registration 3. LinkedIn audience targeting: Your 6sense segment and your typical buyer persona and up to C-level executives 4. LinkedIn Ad type: Single image ad 9