Recipe #5: Outbound This targets top prospect accounts to drive inbound and/or provide brand air cover for the outbound sales motion. The content for these campaigns can include thought leadership, high performing third-party reports (such as from Forrester or Gartner), or relevant product information. 1 2 1. 6sense segment filters used: Accounts in Segment: Your High Intent Segment (Consideration, Decision, Purchase) Keyword: All Competitors, Your Company, 30 day time frame Salesforce Opportunity Value (to remove activity opportunities) 2. LinkedIn campaign 3 4 objective(s): Website Visit OR Website Conversion 3. LinkedIn audience targeting: Your 6sense segment and your typical buyer persona and above 4. LinkedIn Ad type: Single image ad 10