Recipe #3: Pipeline Acceleration Campaigns Target these accounts with open opportunities to accelerate the deal cycle. These campaigns work well with high value customer stories/case studies, videos of customer testimonials, and third-party reports. 1 2 1. 6sense segment filters used: Salesforce Opportunity Value 2. LinkedIn campaign objective(s): Website Visit OR Video Views 3. LinkedIn audience targeting: Your 6sense segment, and expanded targeting from your 3 4 typical buyer persona to also include C-level executives and leaders in finance 4. LinkedIn Ad type: Single image ad OR Video ad Content: Custom landing page featuring a mix of case studies, customer testimonials, and analyst reports | Landing page highlighting current G2 reviews 8