Bonus Recipe: Customer Retention Proactively target customers that have researched competitors in the last 30 days to get your CSM team ahead of the competition. 1 2 1. 6sense segment filters used: Accounts in Segment: Your Customer Segment Keyword: All Competitors, 30-day time frame 2. LinkedIn campaign objective(s): Website Visit OR Video Views 3. LinkedIn audience targeting: 3 4 Your 6sense segment and the end-users of your product 4. LinkedIn Ad type: Single image ad OR Video ad Content: Analyst reports | Landing page offering utilization or account “health checks” using your products | Industry / partner technology specific case studies 11