Conclusion Just like the B2B marketers of the past couldn’t have imagined the amount of audience data that modern-day marketers now have at their fingertips, the time is soon approaching when we can’t imagine B2B marketing without intent data. If you use a revenue technology platform like 6sense (which is capable of accurately capturing buyer intent signals) and combine it with the rich user data LinkedIn provides, that time could be now. LinkedIn and 6sense work seamlessly to help B2B marketers reach the audiences they care about with the content they want to see — at the time they’re most welcome to hear it. The result? You minimize your digital ad spend while maximizing the impact of your ad campaigns. 12