Recipe #2: Highly Targeted Remarketing Campaigns Combine 6sense in-market data with accounts that have already visited your website to create higher- performing remarketing campaigns. High value and middle- to bottom-of-funnel content works well in these campaigns. 1 2 1. 6sense segment filters used: Website page visited In-market stages: Consideration, Decision, and Purchase 2. LinkedIn campaign objective(s): Lead Generation OR Website Conversion 3. LinkedIn audience targeting: 3 4 Your 6sense segment and your typical buyer persona 4. LinkedIn Ad type: Single image ad Content: Analyst reports | Demo/“Contact Us” offers on pages visited, but forms not completed | Case studies 7