The Dark-Funnel Data Hiding Within Your Own Systems By now, it’s clear that most intent data within the Dark Funnel hails from publicly available third-party digital sources. We call this external Dark Funnel data. However, some Dark Funnel data hides in plain sight within your own website traffic and even your marketing automation platforms. We call this internal Dark Funnel data. Here’s more information on what that data might be, and how your revenue team might access it. 14