Dark Funnel Use Cases And here’s another table that offers sample use cases for each combination of Dark Funnel source and category of data: Behavior Readiness Psychographics Use Cases for Uncover early-stage Identify prospects with an Aligning campaigns or External Dark buyer journeys acute need sales outreach to key Funnel Data Identify customer Identify competitive organizational priorities churn risk take-out opportunities Charitable donations supported by prospect account as incentive to take a meeting Use Cases for Prioritize leads with Identify future prospecting Customer success rep Internal Dark anonymous web traffic data triggers from Closedost notes provide contet Funnel Data Identify pre- buying data for eecutive outreach team members Identify upsell opportunities from customer-success call attendees 24