Why You Should Read This Ebook Rather than focusing this ebook on platforms and service providers that excel at “lighting up” the Dark Funnel, we believe it’s critical for account-based revenue teams to: Meaningfully understand Achieve fluency in the Understand the external See examples of how Dark the Dark Funnel kinds of intent data that and internal sources of Funnel data affects reside within it Dark Funnel data outreach and deal health We feel uniquely qualified to provide this information. For nearly a Consider this document a soup-to-nuts exploration of the Dark decade, 6sense has helped over 600 companies—from startups to Funnel, and how understanding—and illuminating—its contents can world-spanning corporations—understand the value of Dark Funnel significantly boost new logo sales and customer satisfaction. data, and pull that data “into the light” where it’s leveraged by revenue teams to help solve their customers’ business problems. 5