On their own, advertisers can’t detect this invaluable- yet-invisible data. But 6sense’s platform can illuminate and analyze it. Through AI and machine learning, the platform automatically determines who is in-market now and most likely to buy from you, giving you new tools for prioritizing ad spending and improving ad performance. The Importance of In-Market Data to Dynamic 6sense segments are available for Prioritize Ad Spend any LinkedIn campaign and provide new insights, including: Marketers have been buying digital ads for decades, • Unparalleled visibility into where buyers are in and yet we still struggle to properly prioritize their respective journeys (we call these audiences and budgets. That’s because the audience “in-market” stages) is bigger than ever, the ads are expensive, and we never have enough money to reach all the • The topics buyers are most interested in (or constituents we want to reach. We have to prioritize concerned about) based on their journey stage our investments. • Timing on when buyers may — or may not — be A powerful — and differentiating — combination of interested in personalized engagement 6sense + LinkedIn is a revenue teams’ ability These data points, and many others, are accessible in to target companies that are in-market for a real-time through 6sense and actionable through our solution now. This allows prioritizing companies at LinkedIn integration. Revenue teams now have fine- the best time while continuing to use all the other grained control in terms of what types of accounts targeting data LinkedIn offers. and buyers a revenue team might target. This ability to target based on timing isn’t otherwise This microscopic control minimizes ad spend and available in LinkedIn. maximizes ad impact. With the power of predictive When buying teams are tasked with finding products analytics, 6sense customers: or solutions for their organization, they spend time • Perform nearly 2x better than the standard LinkedIn conducting research online anonymously on third- clickthrough rate benchmark party sites such as industry publications, blogs, social networks, product review sites like G2 and • And at costs 13% lower for cost per click than TrustRadius, and more. LinkedIn’s CPC benchmark 4