Where the B2B Action Is: What Is 6sense? Social Networks A savvy combination of behavioral and objective- 6sense is the only revenue technology platform based advertising empowers revenue teams to be that captures intent signals from every known highly targeted and effective with their advertising. and anonymous source, and connects it all to Social networks excel at supporting these business prospect accounts. It delivers complete insight goals, and of the bunch, B2B leaders prefer into the buying journey. investing in LinkedIn ads over those on Facebook, 6sense’s patented AI platform scores over a YouTube, and Twitter. quarter-billion accounts and people every Why? day in order to reconstruct the account-based buyer journey for your business, monitoring • Nearly 85% of buying teams use LinkedIn as part and analyzing changes in buyer intent at a of their purchase process massive scale. • 4 out of 5 LinkedIn members drive business decisions • LinkedIn’s audience also has 2x the buying power of the average web audience One factor above all often informs why revenue teams invest in LinkedIn: the depth, richness and quality of LinkedIn’s user data, which enables ad buyers to target B2B audiences with more accuracy than other social networks provide. LinkedIn’s Data Quality = Superior Targeting This is because LinkedIn’s data is different. LinkedIn members are incentivized to provide accurate information about themselves to help grow their professional networks, improve their professional development, look for jobs, and more. By providing granular information about their skills, job history, education, and interests, advertisers can engage accounts with unparalleled precision. With LinkedIn, revenue teams can create ads that exclusively target professionals who use Marketo. Or Salesforce. Or who attended Wharton from 1980 to 1988. No other social platform provides this kind of granular targeting for B2B sellers. 3