By rallying marketing, sales, and customer success Some examples of tools that allow for speed: around shared stewardship of the customer lifecycle WYSIWYG content management systems and resulting revenue, CMOs can move into valuable leadership postures and help guide stakeholders Email templates towards measurable success. Web page templates Note that running effective growth experiments depends on speed, agility, and relative autonomy. Stock/branded image libraries Secure buy-in from as many cooperating teams as Messaging frameworks necessary. Wherever possible, invest in tools that allow marketing to operate independently, without Visual brand guides the need for support from resource-constrained Video templates departments that may have competing priorities. Social media templates Today’s pipeline growth will be driven by frontline marketers who are able to rapidly design and deliver personalized buyer experiences. We now live in the Experience Era! What started in B2C is becoming front and center in B2B as well, fueling the digital transformation all B2B vendors must go through. Marketing teams are the ones to architect the buyer experience across all stages and own more of the lead-to-revenue cycle. To succeed, marketing leaders must embrace a new operating model that eliminates organizational friction and empowers their teams to create personalized and relevant buyer experiences with speed, agility, and precision. They must be able to experiment, measure, and iterate at a rapid pace, leveraging a new generation of tools built for this new mode of operation. Etai Beck CEO and Co-founder, Folloze 11