Quality accounts, conversion metrics, and… action! One of the most persuasive reasons to adopt conversion metrics as the North Star of your ABX surround strategy is that they provide an instantly digestible summary of your business growth. No more scrambling for disparate or outdated data points that don’t amount to a whole greater than its parts. As a sales or marketing leader, you have an understanding of your total addressable market (TAM), ICP, and existing programs — and how to work each of these levers to arrive at your monthly targets. Marketing as a discipline is a very necessary part of the business, and aligning sales and marketing efforts with metrics helps everyone stay focused on growing the business with an eye on what matters most: building engagement, brand awareness, or becoming the recognized leader in your industry. While data provides insight into what’s happening, metrics bring that data to life. Metrics help you understand the nuances of your process - where you can find the red and make improvements. Together, data and metrics are the ace up your sleeve, your competitive edge that tells you how to pull away from the pack. With a deep understanding of how your business functions, you have all you need to make educated decisions about your business that move you ever closer to reaching, and breaking through to your goals. What’s your metrics story? We’d love to hear your personal story of redefining your metrics to align your ABX programs. Email us your story at [email protected]. Learn more about how 6sense can help you drive predictable revenue growth. About 6sense The 6sense Account Engagement Platform helps B2B organizations achieve predictable revenue growth by putting the power of AI, big data, and machine learning behind every member of the revenue team. 6sense uncovers anonymous buying behavior, prioritizes accounts for sales and marketing, and enables them to engage resistant buying teams with personalized, multi-channel, multi-touch campaigns. 6sense helps revenue teams know everything they need to know about their buyers so they can easily do anything needed to generate more opportunities, increase deal size, get into opportunities sooner, and compete and win more often. 6sense.com | (415) 212-9225