About the Author About 6sense Kerry Cunningham has more than 25 years of experience in B2B The 6sense Account Engagement Platform helps B2B organizations demand generation and management, spanning a broad array of achieve predictable revenue growth by putting the power of AI, industries and markets. big data, and machine learning behind every member of the He is a thought leader in the design and implementation of demand revenue team. marketing processes, technologies and teams for a wide array of B2B 6sense uncovers anonymous buying behavior, prioritizes accounts for products, solutions and services. sales and marketing, and enables them to engage resistant buying Kerry authored and co-authored a wide range of key models and teams with personalized, multi-channel, multi-touch campaigns. frameworks for SiriusDecisions and Forrester, and has spoken at We help revenue teams know everything they need to know about dozens of industry events. their buyers so they can easily do anything needed to generate more Kerry continues to drive the buying groups revolution in B2B, helping opportunities, increase deal size, get into opportunities sooner, and organizations transform from outmoded, ineffective lead-based compete and win more often. practices to modern, buying team and opportunity-centric processes to unlock next-level performance. 26