What Signals Do Buyers Create As They Conduct Research? It’s hard for most folks to get their heads However, Forrester says, some teams can have around just how much intent data buyers more than 20 members on their buying teams generate as they conduct online research. … and they’re all hunting-and-pecking their Why? For starters, it’s rarely just one person way through Google to find solutions for their conducting all that research. As the internet organizational challenges. has grown, so have buying teams. According Equally significant, these buyers are often to Gartner, most buying teams have about 10 generating at least a dozen digital interactions stakeholders to satisfy during a typical on each digital resource. When this Dark buying journey. Funnel data is illuminated, its rich record of buyer behavior can provide clear insights on buyer interests and intentions. 9